Welcome to our class leading,
own label brands –
Instinct + Instinct Pro.

For 12 years the Instinct and Instinct Pro brands have delivered a quality range of bathroom, plumbing and heating products that offers its members a comprehensive range of exclusively named products designed for showroom and trade counter sales.

Designed for performance, quality and reliability

At PHG we believe in quality manufacturing and pride ourselves in providing a range of bathroom, plumbing and heating solutions that are well designed, engineered and represent good value for the Consumer and Installer.

If you are looking for a premium or cost-effective bathroom, plumbing or heating solution for a range of domestic installations, the Instinct and Instinct Pro brands can provide the answer for you.

Our brands are seamlessly connected by branch, data, digital and print.

Our Brands Ethos

Ever since its inception the Instinct and Instinct Pro brands ethos has always remained true to its principles.
Whether you are looking for something to complement your existing or new bathroom or a plumbing and heating solution, we believe our Instinct and Instinct Pro products will inspire a high-quality bespoke solution for you.

Explore our latest Instinct + Instinct Pro Collections.

View our brochures online or collect a printed copy from your nearest PHG member branch.